星巴克 - Google 新聞: 星巴克在華多賺16倍暴利 - 新華網廣東頻道－阿星巴克資訊網

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星巴克在華多賺16倍暴利 - 新華網廣東頻道

Oct 14th 2013, 06:59

星巴克在華多賺16倍暴利
新華網廣東頻道
星巴克咖啡以價格的高昂一直被標榜為小資生活的象徵，但近日有媒體曝出星巴克在亞洲區的利潤是歐洲區的16倍以上。對此，中國經濟網評論員林耘指出，星巴克的品牌定位本來就稍微高檔一點，尤其是星巴克到中國以後，又被賦予了其他一些內涵，被包裝地更為“ ...

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