星巴克 - Google 新聞: 85度C重整旗鼓全新二代店力拼星巴克

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星巴克 - Google 新聞

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85度C重整旗鼓全新二代店力拼星巴克 - ETtoday

Oct 14th 2013, 09:51

ETtoday

85度C重整旗鼓全新二代店力拼星巴克
ETtoday
謝健南進一步指出，星巴克自1998年進來台灣，就不斷提倡精品咖啡，至今國人的咖啡品味不斷提升。然而，過去85度C主攻外帶客群，給人是「超值」的印象，隨著國人品味提升，固守基層是無法滿足消費者。因此85度C二代店原料全面升級，也提供精品咖啡，甚至內部 ...

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